VE2

VE2

The collaboration between VE2 and Zone Denmark is based on shared enthusiasm and great chemistry. And of course on VE2’s ability to design beautiful and functional products perfectly suited to the users. Hugo Dines Schmidt and Morten Lauritzen have a knack for encouraging the whole team to come up with ideas, then getting to the core and finding the final solution together. That’s why Zone Denmark has celebrated many of its greatest successes with VE2.

MORTEN LAURITZE

Our ideas and solutions must relate to the space or the architecture

Stylistically, we make a virtue of seeking simplicity and paring back to the bone.

Our ideas and solutions must relate to the space or the architecture

Our highest ambition is to create a sense of unity. The design must be functionally justified and able to blend in aesthetically with the users’ universe.


Through the gate, across the courtyard, round to the back of the building and up to the second floor. This is where you’ll find VE2 – a small, dedicated team of designers led by Hugo Dines Schmidt and Morten Lauritzen.

“Our greatest ambition is to create a sense of unity. The design must have a clear functional justification and must blend in aesthetically with the users’ universe,” Morten Lauritzen explains.

Everyone on the team has a background in architecture specialising in industrial design, so they come with a highly developed awareness of shape and space. And so out of the synergies between furniture and product design and professional interior spaces such as offices, shops and exhibition stands, new ideas grow and develop.

“It adds something to the process that we’re all used to stepping back and looking at the space or environment where our solutions need to work. We work with a wide range of projects both large and small. From utility designs to furniture for urban spaces. That’s why, for us, it’s all about context,” Hugo Dines Schmidt explains, and continues: “We approach projects enthusiastically and in close dialogue with our customers and partners. As a team, we work towards a common goal and listen to one another’s good ideas and constructive contributions.”